From Zero to Hero: How Villagius Transformed Digital Footprints into Tangible Growth

Villagius, a new fashion brand on Meta and Google platforms, embarked on a structured lead generation journey, aiming to boost their revenue through a phased approach. With products priced between 699 to 1999, the strategy involved compartmentalized targeting to reach the desired goals.

Initially, the campaign focused on sustaining a Return on Ad Spend (ROAS) of over 1.8 while identifying key audiences and locations. Using a funnel approach, the Top of Funnel (TOF) phase employed Add to Cart (ATC) optimized campaigns to attract relevant website traffic.

The Middle of Funnel (MOF) stage targeted web visitors, engaging them with a product catalogue priced within the 699-1999 range. This stage aimed to define Average Order Value (AOV) and ROAS for future campaigns.

For the Bottom of Funnel (BOF), the focus was on users who had completed checkouts in the past 30 days, with a high frequency of more than eight. Utilizing Google’s P-max campaigns, the strategy involved ROAS bidding and asset group segmentation based on price range, resulting in a more refined targeting approach.

This phased and strategic approach allowed Villagius to effectively increase its online presence and revenue, achieving significant growth through targeted and optimized campaigns.