The elegant and sophisticated jewellery of Nour Diamonds had to be advertised in a manner that showcased the boldness of the diamonds. The challenge was to portray these jewels as is with a hint of creativity.

The idea of a photo shoot with models posing with Nour Jewellery was brought up. The photoshoot captured these models wearing elegant jewellery and also depicted the final result of how these diamonds would look on buyers.

The posts and reels also highlighted the boldness and minimalistic style of diamonds and challenged the current trends that bigger is not always better.