Pay Per Click (PPC) Marketing

Organic content reigns in the age of non-interruptive marketing – but search engine marketing still has a seat at the table.

Our SEM experts can help you use paid search as a strategic supplement to your content marketing campaigns.

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SEM Marketing Services

Create Compelling Ads That Generate Quantifiable Returns.

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box.

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance.

Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box.

What Is Pay Per Click and How Does It Work?

PPC

A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.

Tecjnoville’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.

Search Engine Marketing

PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.
Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search.

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Why PPC Services

Potential for Quick Results

Making your way to Page 1 of search results in Google, Bing and other search engines through organic content marketing takes time and effort – up to six months in many cases..

Brand Awareness

Non-paid search results on the first half of Page 1 regularly see CTRs of up to 70% or higher, which is much better than the 2% delivered through paid search.

Promotion for Local Services

More than 46% of all searches have local intent. For local services such as plumbing, landscaping and event planning, listing near the top of results could make the difference between business going to them or to a competitor.

Shortcut to Product Pages

For B2B and B2C brands that sell products and services directly through their site or through other online marketing places, paid shopping ads basically provide a shortcut to the online point of sale.

Better CTR

Click-through rates (CTR) for most forms of display advertising average less than 0.5%. This means that, of the users who see a display ad, less than half a percent will actually click on it.

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Frequently ask questions

Our team has extensive experience working across various industries, adapting strategies to meet unique business needs. We pride ourselves on our ability to immerse ourselves in different markets and deliver results that resonate with specific industry demands and customer bases.

Success in social media is measured through a combination of engagement rates, audience growth, conversion metrics, and the achievement of specific campaign objectives. We use these performance indicators to refine strategies.

Our commitment to client service includes being readily available for communication. We ensure that you can easily reach us through multiple channels like email, phone, or messaging services, and we strive to respond promptly to any queries or concerns.

Each of our social media professionals manages a carefully balanced portfolio of client accounts to ensure that each one receives dedicated and attentive service. We believe in quality over quantity to deliver the highest level of strategic planning and execution for your brand.

The selection of social media platforms is tailored to where your audience is most active and engaged. We consider your brand’s personality, content style, and business goals to recommend the most suitable platforms.

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